A quick Google search would tell you that the idea of great customer service being marketing is most definitely not a new one. In recent months however, we’ve started to truly see the power of valuing excellent customer service…
We get a slew of e-mails every day and most of them are our own imperfect doings (i.e. our themes do at times have bugs, user accounts are sometimes exposed to glitches, and our website isn’t always as clear as it could be). The tone in these emails normally ranges between being neutral and being negative; and we have thus learned that the only way to counter these imperfections is via truly valuing our users and giving the best possible customer service experience.
Amazing customer service manifests itself in different ways: user experience, usability, being helpful, going the extra mile, responding efficiently and quickly to a problem/query/or recommendation. There is therefore many different ways to impress your user in such a way that you can turn a neutral / negative situation into a positive marketing experience.
The bottom line is, that a customer may walk in your door being unhappy, but if you can let them leave in a happier state, you’ve “won”. There simply is no substitute in business to great customer service!
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